The rebrand process we implemented for HVAC&R Consulting received a “Merit” award” during the 2008 edition of ReBrand100.
“The ReBrand 100 Global Awards, juried by an esteemed panel of international business leaders, is the highest recognition for brand rebuilding and redesign in the business arena. “
HVAC&R is a Romanian company, specialized in providing good quality consultancy, designing and distribution services in the Heating, Ventilation, Air Conditioning and Refrigerating industry. This field grew rapidly in the last 2 years in Romania, thus the competition boosted.
The response regarding the rebranding process was a positive one, being based on good internal and external communication. The target audience (in this case clients, employees and suppliers) embraced the values of the new brand, identified themselves with these values and transmitted them forward.
No Comments